Consumers Embrace Newspaper Industry's Expanded Real Estate Offerings; Reported 8.8 Million Unique Visitors to the Sites in January 2006
CHICAGO and EMERYVILLE, Calif., Feb. 28 /PRNewswire/ -- Classified Ventures, a strategic joint venture owned by six leading media companies including Belo Corp. , Gannett Co., Inc. , Knight Ridder , The McClatchy Company , Tribune Company and The Washington Post Company , reported it set a new record for traffic, according to internal statistics, in January with 8.8 million unique visitors coming to its three real estate sites, Apartments.com, HomeGain.com and Homescape's network of newspaper real estate sites. This total number of unique visitors represents a 71 percent increase over unique visitors in January 2005.
"Classified Ventures is proud to offer consumers three real estate resources that meet their individual needs. Through rentals, home listings and the ability to find an agent or understand the local market, our real estate division covers all the bases for a consumer looking to rent, buy or sell a home," stated Dan Jauernig, Chief Executive Officer of Chicago-based Classified Ventures, LLC. "With over 12.1 million combined total site visits to Classified Ventures' real estate websites, consumers are recognizing the value gained by using the Internet in their search for real estate."
According to the 2005 National Association of REALTORS Profile of Home Buyers and Sellers, 77 percent of all buyers used the Internet in their home search, an increase of 12 percentage points from the 2003 data. This number only reinforces the value of Classified Ventures' trio of real estate sites and its partnership with over 150 national newspaper sites, as the ideal tool for today's Internet-savvy consumers looking to buy or rent real estate.
Apartments.com, HomeGain and Homescape all offer advertisers the opportunity to reach consumers through targeted products and services aimed to meet their individual needs. Also, all three sites boast a highly successful partnership model in online real estate enabling real estate professionals access to over 8.8 million qualified, educated consumers monthly.
About Classified Ventures
Classified Ventures is a strategic joint venture among six media companies, including Belo Corp. , Gannett Co. Inc. , Knight Ridder Inc. , The McClatchy Co. , Tribune Co. and The Washington Post Co. , whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate, and rentals. To execute on its objectives, Classified Ventures has four leading businesses -- Apartments.com, Cars.com, HomeGain and Homescape.
About Apartments.com
Apartments.com is the most visited national apartment Internet Listing Service distinguished by more than two million rental listings from managed properties, newspaper classifieds and for-rent-by-owner units. Its personalized searches and highly visual ads featuring detailed descriptions, virtual tours and professional photography make it possible for visitors to access rental inventory from across town or across the country. Apartments.com delivers highly qualified, ready-to-rent prospects to more than 14,000 trade customers, which increases closure rates and decreases the average cost of leasing an apartment. Apartments.com is the 2005 Webby Awards People's Voice winner, a tremendous honor that indicates the highest level of loyalty and commitment from its visitor base. For more information, please visit http://www.apartments.com/ .
About HomeGain
HomeGain(R) is the leading, online source for connecting real estate professionals with homebuyers and sellers. HomeGain's tools give consumers access to agents and brokers nationwide. Real estate agents and brokers have a choice of three advanced solutions to fit their individual needs. Acquired by Classified Ventures in 2005, HomeGain has over five million website visits per month and 300+ partnerships, including Yahoo!, Google, MSN, AOL and USATODAY.com. Agents and brokers trust HomeGain to connect, build and grow their business. For more information, please visit http://www.homegain.com/ .
About Homescape
Homescape serves a network of 150 local online newspaper websites nationwide with a full suite of online advertising solutions. Our network includes Chicago Tribune ( http://www.chicagotribune.com/ ), The Washington Post ( http://www.washingtonpost.com/ ), Arizona Republic ( http://www.azcentral.com/ ) and The Miami Herald ( http://www.miami.com/ ). Homescape provides a variety of real estate tools designed to meet the individual needs of local real estate agents, brokers, builders and private party advertisers, and delivers a complete set of robust, local home listings to consumers. For more information, visit http://www.homescape.com/ .
First Call Analyst: FCMN Contact:
CONTACT: Media, Maureen Boyle of Apartments.com, +1-312-601-6109, mboyle@apartments.com , Anne Casanova of HomeGain, +1-510-594-4171, anne@homegain.com , or Shannon Swierczek of Homescape, +1-312-601-5720, sswierczek@homescape.com
Web site: http://www.classifiedventures.com/ http://www.apartments.com/ http://www.homegain.com/ http://www.homescape.com/
Комментариев нет:
Отправить комментарий